Powerscourt Whiskey

A well-established Irish Brand, Powerscourt Whiskey is promoted in China.

The ICAOI enabled smooth co-operation with Chinese companies who are familiar with this industry which enabled resources and channels to promote the brand and drive sales. This co-operation is continuing to be used to assist with the further optimisation of the brand, cask and bottle promotion and sale in the Chinese market and further improve the competitiveness.